Influence: Science and Practice (4th Edition)
Robert B. Cialdini
Find this book at buch7.de | eurobuch.com | buchhandel.de | books.google.com ASIN=0321011473, Category: Science, Language: E, cover: PB, pages: 262, year: 2000.
How to convince others, avoid being mislead, how to detect attacks on subconsious level,
improve yourself by learning more about psychology, evolution, the roe of testosterone
in human behaviour.
See interview with the author: www.insideinfluence.com/year02/08/Persuasion.PDF